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Analyzing delivery information

- 5 MIN READ - 24 Mar 2013

Every minute Messente delivers a considerable number of last minute alerts, appointment notifications and booking confirmations.

All sent by customers ranging from financial service providers to medical institutions, airlines to customer care offices.

Although it is easy for any sender to look upon this flow of notifications as “traffic”, it is important to keep in mind that each one of those messages represent a unique customer relationship.

Here’s an example of how it looks like in Messente

Every notification is meant to contribute to this relationship in a positive way. Every undelivered message means that there is a person who does not know his flight has been cancelled, his credit card is ready to be collected or that his dentist is expecting him tomorrow at 10 AM.

Messages can be undelivered for various reasons – the phone is switched off, the phone number is wrong etc. Regardless of the reason – if you are the airline, the bank or the dentist, odds are that these situations will cost you money.

Every undelivered message means that there is a person who does not know his flight has been cancelled, his credit card is ready to be collected or that his dentist is expecting him tomorrow at 10 AM.

I have seen a fair amount of companies who pay a lot of attention to the detailed delivery reports. I have also seen a fair amount of those who don’t. My advice is to take the time and analyze the delivery information if you are not doing it yet. Your customer care will be far better equipped for dealing with situations related to the notifications you just sent.

Lauri Kinkar

Lauri Kinkar - CEO

Lauri makes sure the company keeps moving in the right direction. His spare time is divided between motorcycle trips, floorball and spending time with his kids.

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With Slush coming up in about a month, it’s a good time ponder the purpose of large startup conferences. Many entrepreneurs head to conferences, like Slush, around the world and throughout the year looking for investments from venture capitalists and angel investors, yet there’s a lot more to gain from startup conferences. Think about it: there will be over 17,000 motivated and creative people in one place at one time. Get creative and gain as much as you can out of the experience.

Yuriy Mikitchenko

Yuriy Mikitchenko

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The cost and full impact of undelivered or failed messages isn’t immediately clear. The financial impact is not simply the combination of the failed SMS and the cost to resend the message, which isn’t very much at times. There are other indirect costs that result from undelivered SMS messages that matter from a financial perspective. Let’s take a deeper look into the ripple effect of undelivered messages, which make the reasons behind our focus on SMS delivery quality even more clear.

Here are a few examples.

Uku Tomikas

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Fraud and Security: 2FA Considerations for PSD2

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The second Payment Services Directive (PSD2) is less than three months away from enforcement. While the regulation’s text is lengthy, a key component of the law is its extended reach in comparison to the first directive. PSD2 applies to all payment service providers and affiliates, including account information service providers and payment initiation service providers. In addition, the law applies when at least one part of the transaction is in the European Union. This means that payment service providers and their affiliates outside of the EU must comply with the law when the payer is in the EU. The additional geographical reach guarantees the same level of security expectations for all EU residents regardless of the location of the payment service provider.

Raili Liiva

Raili Liiva

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