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Application To Person (A2P) Messaging Market On The Rise

- 5 MIN READ - 02 Nov 2014

Traditional Person To Person (P2P) messaging saw a decline for the first time last year, conversely to quickly growing popularity of various Over The Top (OTT) messaging services like WhatsApp, Viber, iMessage etc.

However that has not stopped mobile network operators from exploring new opportunities to revive their messaging branches and Application To Person (A2P) messaging is predicted to overtake P2P messaging revenues already by 2016 – 2017.

Opportunities in the A2P market highlight the beginning of a new and different era for SMS messaging. Recent years showed steadily growing interest towards A2P service, whilst the growth of the traffic was primarily driven by the increasing number of mobile phone users across globe. A2P market was estimated to have a continuous 16% year-on-year traffic growth in 2013, while estimating an annual growth of 6% for 2013 – 2017.

As of right now common A2P markets trends include seeking higher-quality coverage and accommodating growing demand for direct connectivity to mobile operators. At the same time mobile network operators focus more on optimising their revenues by making use of their existing partnerships and seizing control of the traffic on the network.

Three major trends that presently define A2P market for the operators are:

Essentially what we see is SMS messaging changing its channels and value, while capitalising on the ubiquity of A2P service, thus allowing companies reach any audiences and any handset at low cost.

In case you recognise potential of messaging for your business, but don’t know where to start, check out our Quickstart Tutorials and Helper Libraries at http://messente.com/documentation/ or simply drop us a line at support@messente.com.

Mārcis Jurisons

Mārcis Jurisons - COO

Marcis is the co-founder and CRO of Messente. He is also responsible for making sure that there is an alignment between company's revenue-related operations, including sales, growth and business development.

A note on keeping things real

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Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

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You're protected from the pitfalls of grey routes

03 Apr 2018

“Grey routes” is a loosely used term in the telecommunications industry. Frankly, the industry-specific meaning of grey routes is useless to most of our clients. Brands and businesses send messages to their customers and they expect those messages to be delivered, which is what our SMS API does well.

However, it’s important to understand the premise of grey routes, because they affect SMS service quality, an important topic to us and we hope is important to businesses that use A2P SMS APIs.

Joosep Pintsaar

Joosep Pintsaar

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