Use SMS messages as important notifications. Its easy and effective way how to keep your customers up to date with relevant info. Here are few tips and tricks what to keep in mind.
Always use sendernames, phone numbers or short codes what are connected to your business or brand. Let the message receiver know who are sending them information and try to avoid randomly generated senders.
Try to make your notification messages more interactive by adding them clickable mobile friendly webpage links. For example:
Dear Bill, here is your booking number “12345” and you can view your booking documents by clicking: m.airline.com/booking12345. Kind Regards Your Airlines
Try adding message receiver first name or other information in the text body. For example:
Dear “First name”, due to the fog, your flight to Amsterdam, leaving Heathrow at 11h00 today, has been delayed until 13h30. We apologize for the inconvenience. Kind Regards Your Airlines
Give message receiver possibility to get back in touch with you by adding for example phone numbers to your customer support.
Keep texting! :D