Messente avatar logo

Every business needs to know about data protection

- 5 MIN READ - 24 Feb 2015

Recent high-profile data breaches have become a permanent concern to many private and public organizations.

As the amount of information stored in cloud is growing exponentially new opportunities arise in both positive and negative directions. But a company can’t start protecting its users data unless it doesn’t know what to protect. So a new way of understanding data protection takes its place as advanced technologies and policies are being adopted to protect our valuable data.

Technology identifies us

Today there are more mobile devices than there are people on earth. This number is multiplying five times faster than our population. Our saved passwords, fingerprints, browser history, face recognition, or any other similar data are in many cases more valuable than the device itself. And this way of identification has in many cases become a default condition to, for example, apply for a loan, transfer money, or login to your bank account. So our connectivity devices have strongly started to change the way we understand the opportunities that lie within them.

Minimizing every possible threat

Starting to understand what needs to be protected is definitely a challenging task to any company. Appropriate safeguards can be used in different confidentiality impact levels. So not all personal data should be protected in the same manner. In many cases, it might be necessary to limit the requisite data to accomplish your security and business purpose. As Heartbleed happened the main questions was how to avoid this happening again. There is always the unpredictable factor of human mistake, so what can be done to limit the possibility of accidentally mistreating sensitive data?

Could 2-factor authentication help?

One of the recent hottest topics in cyber security is 2-factor authentication (2FA). Some big names such as Dropbox or LinkedIn have had their lesson with extensive security breaches that resulted in adopting 2FA. More and more companies who work with sensitive data pick up this topic rather at earlier stage to prevent becoming a victim of another massive password leak. So, what do you need to know about 2FA? Impelling your users to adopt 2FA solution will vastly minimize the risk of hacking a single password. Instead, 2FA makes sure that only the user has the access for the key by sending it to their mobile device via different channel such as SMS.

Even more, the password is generated only when the user triggers it and expires after a short time to minimize the leaking possibilities even more. And last but not least, as 2FA uses your mobile device it’s more likely that other layers of security are being used as well, such as passcode or fingerprint protected lock screen. While SMS remains as a secure and reliable technology, 2FA via SMS is surely one of the fastest and securest ways to protect your users sensitive information.

Messente is at Mobile World Congress

If you are going to attend Mobile World Congress at Barcelona on 3rd until 5th of March, don’t hesitate to contact our team (team@messente.com) to learn more about 2-factor authentication and how your business can use it.

Margus Sütt

Margus Sütt - Key account manager

Margus works as a business analyst at Messente. Identifying new opportunities and going deep into industries Margus consults Messente's key customers to help their businesses to advance.

Your sales lab time is scarce

20 Jun 2017

In the series about sales research, I touched upon allocating about 30% of your research time on finding new ideas and possibilities around sales tactics. But how do you actually do it and what do you look for?

Uku Tomikas

Uku Tomikas

An open letter to financial institutions from Yuriy

09 Jun 2017

To the bank, credit card company, and investment firm I work with: I trust you. I really do.

If I didn’t, I wouldn’t put my hard-earned money in your hands. While I’m not a Certified Financial Analyst, I am financially savvy, so I understand that we have a mutually beneficial relationship. From a high-level, banks use the money I deposit to sell loans and invest in other financial instruments. Credit card companies make money on interest charges, other fees, and transaction fees from merchants. The brokerage firm makes money through fees on my account. On the other hand, all I expect is that you are honest about your services, provide returns, and keep my money safe.

Yuriy Mikitchenko

Yuriy Mikitchenko

Centralizing SMS operations and why you should consider it

07 Jun 2017

Centralization /(sɛntrəlʌɪˈzeɪʃ(ə)n/ noun - the action or process of bringing activities together in one place.

In the era of globalization and communication through technology, businesses no longer have borders and it's very common for companies to offer services from Germany to Zimbabwe, in multiple markets, and different continents. However, offering services in multiple countries leads to cooperating with a longer, more complicated list of partners.

Kaur Virunurm

Kaur Virunurm

Start sending messages to

for € N/A

Contact us