Delivery of goods has become a journey of three stages: retailer to carrier (first mile), carrier to carrier (main leg) and carrier to customer (last mile). Even though the first and last miles involve only small distances, they cause disproportionately high cost. Implementing SMS messaging during this process creates a competitive advantage for your company by enhancing communication and increasing the level of customer service.
The First MileRefers to the good’s entry into the transport network. At this stage retailer should have quick access to shipping information, which can then be forwarded to the end customer, who will eventually recive the delivery. It can be a tracking number, estimated time of delivery or a message that the package is on it’s way. As the logistic operators make data easily available to retailers, it lowers send-again rates and enables faster deployment.
SMS messaging is a efficient way to deliver this data. Pushing automated notifications and alerts directly to reatilers and customers has been made easy with SMS API (Application Program Interface).
The Last MileCommonly known as movement of goods between a transport hub to a delivery address. During this stage, the carrier takes on the challenge to deliver information to all parties involved – retailer, logistics managers and the end customer. The most efficient way to provide consumers with a chance to change the time or place of an expected delivery is by doing this is through SMS.
Messente’s SMS API can be implemented with any in-house logistics system, allowing automatic initiation of outbound messages. Consumers will know when to expect a package and where to collect it.
FurthermoreManaging your customer’s expectations by implemeting a informative communications solution will reduce the time you will need to spend answering time-consuming inquiries. You will be able to meet these expectations ahead of time by keeping your customers up to speed before they can even think of calling to ask a question.
To Sum It UpIt’s clear that the winners within the logistics industry will be those that can add value by offering flexible delivery and efficient services. Being direct and reliable – SMS has proven to be an effective way to communicate with users across all stages. Give your company a chance to make communications and data flow more efficient. Messente’s SMS API is already helping companies like DPD and Itella among others by ensuring a simple and reliable service.
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