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Hacking Simplicity

- 5 MIN READ - 06 Apr 2014

A fairly smart guy, Albert Einstein, once said that things should be made as simple as possible… but not any simpler.

In reality simplicity has become more appealing than ever before, and for us here at Messente it has went on to become our mantra behind much of what we do, how we think and what tools we use.

The age of simplification

Companies have evolved and so have people, leading us to interaction on a scale you probably did not quite envision years ago. With the technology constantly evolving often there are way too many choices, variations or modifications, thus in an over-communicated world people actually look for an over-simplified message, wrote Al Ries and Jack Trout. The belief of simplicity has led us to a singularisation and people opt for easy-to-use products, straightforward guidance and things that work quickly, without lots of extra effort.

Is simple easy?

Whether it is easy and plain simple or not, it is more closely related to how intuitive it is. For us state of simple and intuitive is achieved when everything means something, combining just the right amount of details, complexity and difficulties. When all these things are tied together in just right amounts and ways, there is sense of clarity un purpose – everything belongs exactly where it is supposed to be.

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
- Charles Mingus 

Making Messente progressively more simple and seamless, has been amazing learning experience personally for me. It has been astonishing to see how much depth of understanding is necessary to create a simple interface, by relying on insights that drive certain ideas and motives behind it.

Of course not all of us have the same idea of what simple actually means in the unique context of, for example, software, communication, operations or even management. However, I believe there are common understandings that frequently encounter the meaning of simplicity.

Do you take any purposeful actions to simplify your services or products? How do you manage complexity?

 

Mārcis Jurisons

Mārcis Jurisons - COO

Marcis is the co-founder and CRO of Messente. He is also responsible for making sure that there is an alignment between company's revenue-related operations, including sales, growth and business development.

Startup Conferences: What’s the point? (Slush 2017)

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With Slush coming up in about a month, it’s a good time ponder the purpose of large startup conferences. Many entrepreneurs head to conferences, like Slush, around the world and throughout the year looking for investments from venture capitalists and angel investors, yet there’s a lot more to gain from startup conferences. Think about it: there will be over 17,000 motivated and creative people in one place at one time. Get creative and gain as much as you can out of the experience.

Yuriy Mikitchenko

Yuriy Mikitchenko

The economics behind undelivered, failed SMS messages    

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The cost and full impact of undelivered or failed messages isn’t immediately clear. The financial impact is not simply the combination of the failed SMS and the cost to resend the message, which isn’t very much at times. There are other indirect costs that result from undelivered SMS messages that matter from a financial perspective. Let’s take a deeper look into the ripple effect of undelivered messages, which make the reasons behind our focus on SMS delivery quality even more clear.

Here are a few examples.

Uku Tomikas

Uku Tomikas

Fraud and Security: 2FA Considerations for PSD2

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The second Payment Services Directive (PSD2) is less than three months away from enforcement. While the regulation’s text is lengthy, a key component of the law is its extended reach in comparison to the first directive. PSD2 applies to all payment service providers and affiliates, including account information service providers and payment initiation service providers. In addition, the law applies when at least one part of the transaction is in the European Union. This means that payment service providers and their affiliates outside of the EU must comply with the law when the payer is in the EU. The additional geographical reach guarantees the same level of security expectations for all EU residents regardless of the location of the payment service provider.

Raili Liiva

Raili Liiva

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