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On permission

- 5 MIN READ - 25 Oct 2011

We’ve been asked a lot about different ways of getting permission from clients to engage them in your marketing activities. It goes without saying that every marketer needs the  permission of his/her audience. So naturally there are a lot of discussions on what is the best way to get it, how not to abuse it and other critical topics.

When you look past the immediate questions though you should also think about whether such a permission has a fixed life expectancy and if so, what does it depend on.

Here’s our take on all this:

All permissions given by a customer have a due date. I might think it’s a good idea to receive a newsletter from a cool brand or an sms about a new product right now. But when nobody communicates with me for half a year my relationship with this particular brand quickly starts to fade away.

So our advice is – once you have permission to do so be sure to keep your customers well engaged.

Jaanus Rõõmus

Jaanus Rõõmus - CTO

Jaanus is co-founder and CTO of Messente and makes sure its wheels keep spinning and Messente always has a full tank of fuel.

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Marcus Kallavus

Marcus Kallavus

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We often see client support packaged into software products, whether it includes general support tickets, to live chat, to dedicated account managers. And it comes with a cost to the software publisher, which is often passed on to the clients. As product features expand, support tends to suffer, with reply times increasing, quality of support declining, and costs expanding to solve service issues quickly. Eventually, the personal touch of client support fades.

Uku Tomikas

Uku Tomikas

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