Messente avatar logo

On permission

- 5 MIN READ - 25 Oct 2011

We’ve been asked a lot about different ways of getting permission from clients to engage them in your marketing activities. It goes without saying that every marketer needs the  permission of his/her audience. So naturally there are a lot of discussions on what is the best way to get it, how not to abuse it and other critical topics.

When you look past the immediate questions though you should also think about whether such a permission has a fixed life expectancy and if so, what does it depend on.

Here’s our take on all this:

All permissions given by a customer have a due date. I might think it’s a good idea to receive a newsletter from a cool brand or an sms about a new product right now. But when nobody communicates with me for half a year my relationship with this particular brand quickly starts to fade away.

So our advice is – once you have permission to do so be sure to keep your customers well engaged.

Jaanus Rõõmus

Jaanus Rõõmus - CTO

Jaanus is co-founder and CTO of Messente and makes sure its wheels keep spinning and Messente always has a full tank of fuel.

Digging for gold part 2

22 Mar 2017

This is a continuation from the previous article and focuses on the methods of research and how to find leads.
Uku Tomikas

Uku Tomikas

Messente meets Zapier

17 Mar 2017

Good news, we’ve launched an integration with Zapier
Joosep Merelaht

Joosep Merelaht

Digging for Gold

21 Feb 2017

What to look for in sales research
Uku Tomikas

Uku Tomikas

Start sending messages to

for € N/A

Contact us