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On permission

- 5 MIN READ - 25 Oct 2011

We’ve been asked a lot about different ways of getting permission from clients to engage them in your marketing activities. It goes without saying that every marketer needs the  permission of his/her audience. So naturally there are a lot of discussions on what is the best way to get it, how not to abuse it and other critical topics.

When you look past the immediate questions though you should also think about whether such a permission has a fixed life expectancy and if so, what does it depend on.

Here’s our take on all this:

All permissions given by a customer have a due date. I might think it’s a good idea to receive a newsletter from a cool brand or an sms about a new product right now. But when nobody communicates with me for half a year my relationship with this particular brand quickly starts to fade away.

So our advice is – once you have permission to do so be sure to keep your customers well engaged.

Jaanus Rõõmus

Jaanus Rõõmus - CTO

Jaanus is co-founder and CTO of Messente and makes sure its wheels keep spinning and Messente always has a full tank of fuel.

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In a previous blog, we discussed Flash SMS and how it’s used to ensure confidentiality with SMS messaging. Well, Messente’s API provides two more features that help hide message content:

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We’ve developed solid APIs for global SMS messaging and two-factor authentication, which are currently part of processes for hundreds of companies and facilitate thousands of transactions every day. Yet we aren’t stopping there. Effectively communicating with customers and securing customer account access online are two aspects of business technology we focus on. While there’s much more to business technology (much, much more,) these are the two areas which we strive to be the best.  

That’s why we keep developing our tools to address evolving needs in the areas which we specialize. 

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