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On permission

- 5 MIN READ - 25 Oct 2011

We’ve been asked a lot about different ways of getting permission from clients to engage them in your marketing activities. It goes without saying that every marketer needs the  permission of his/her audience. So naturally there are a lot of discussions on what is the best way to get it, how not to abuse it and other critical topics.

When you look past the immediate questions though you should also think about whether such a permission has a fixed life expectancy and if so, what does it depend on.

Here’s our take on all this:

All permissions given by a customer have a due date. I might think it’s a good idea to receive a newsletter from a cool brand or an sms about a new product right now. But when nobody communicates with me for half a year my relationship with this particular brand quickly starts to fade away.

So our advice is – once you have permission to do so be sure to keep your customers well engaged.

Jaanus Rõõmus

Jaanus Rõõmus - CTO

Jaanus is co-founder and CTO of Messente and makes sure its wheels keep spinning and Messente always has a full tank of fuel.

Your sales lab time is scarce

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In the series about sales research, I touched upon allocating about 30% of your research time on finding new ideas and possibilities around sales tactics. But how do you actually do it and what do you look for?

Uku Tomikas

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An open letter to financial institutions from Yuriy

09 Jun 2017

To the bank, credit card company, and investment firm I work with: I trust you. I really do.

If I didn’t, I wouldn’t put my hard-earned money in your hands. While I’m not a Certified Financial Analyst, I am financially savvy, so I understand that we have a mutually beneficial relationship. From a high-level, banks use the money I deposit to sell loans and invest in other financial instruments. Credit card companies make money on interest charges, other fees, and transaction fees from merchants. The brokerage firm makes money through fees on my account. On the other hand, all I expect is that you are honest about your services, provide returns, and keep my money safe.

Yuriy Mikitchenko

Yuriy Mikitchenko

Centralizing SMS operations and why you should consider it

07 Jun 2017

Centralization /(sɛntrəlʌɪˈzeɪʃ(ə)n/ noun - the action or process of bringing activities together in one place.

In the era of globalization and communication through technology, businesses no longer have borders and it's very common for companies to offer services from Germany to Zimbabwe, in multiple markets, and different continents. However, offering services in multiple countries leads to cooperating with a longer, more complicated list of partners.

Kaur Virunurm

Kaur Virunurm

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