We’ve been asked a lot about different ways of getting permission from clients to engage them in your marketing activities. It goes without saying that every marketer needs the permission of his/her audience. So naturally there are a lot of discussions on what is the best way to get it, how not to abuse it and other critical topics.
When you look past the immediate questions though you should also think about whether such a permission has a fixed life expectancy and if so, what does it depend on.
Here’s our take on all this:
All permissions given by a customer have a due date. I might think it’s a good idea to receive a newsletter from a cool brand or an sms about a new product right now. But when nobody communicates with me for half a year my relationship with this particular brand quickly starts to fade away.
So our advice is – once you have permission to do so be sure to keep your customers well engaged.