We have have done a few upgrades to Messente some of which we have talked about in this blog as well. However some upgrades are really too small to be covered in long blogposts and some of the very useful features we have had for a long time already.
We thought it’s time to place a few of them in the spotlight. So here’s the top three Messente features that are constantly saving you money:
1) Character substitution and character counter in messente.com
There are characters and letters which do not belong into the GSM alphabet and therefore using them in your SMS body text eats up space. You might end up with having typed only 70 letters and symbols but the character limit in your SMS is already full. Making the text any longer and sending it away would use up the space of two SMS messages and cost you double even though the recipient sees the text like it were only one message.
That’s why we have put a message counter on top of the field where you type in your SMS text. It counts down from 160 and once you exceed this limit it will be counting down from 2/160 or 3/160. This means that if the current text were to be sent out it would cost the price of 2 or 3 messages respectively. So be be sure to check the symbol counter.
Additionally, whenever you enter a character which does not belong to the GSM alphabet Messente will bring your attention to it and offer a “safer” character to substitute it with. All in order to save space. Go to the compose view, enter “ˇ” for instance and see how it works
2) Automatic character substitution for API
If you’re using Messente’s API connections the features of the web tool won’t help you much. That’s why we added an automatic replacing feature for the API users as well.
Using automatic replacement is optional and you can turn it on from under API settings. After you turn it on you can open the replacing settings and fine tune what gets replaced and how.
3) Full delivery information
When you open the reports section in messente.com the first thing you will see is your messaging history. We send you a monthly overview the total number of SMS sent out as well but from the history page you can download a much more detailed report by clicking “download full report”.
What you get is a .csv file with full information on every single SMS sent in the selected period including the delivery status.
And now for the cool part
If you are sending messages to the same audience repeatedly (i.e. your client base) you can compare the failed statuses in those reports. If there are numbers that have not been responsive several times in a row, odds are that these numbers are outdated and it might be a good idea to remove them from your list. Needless to say that the more accurate your number list, the better.