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Why we love SMS text messages

- 5 MIN READ - 10 Feb 2013

As you might know, SMS had last year very important birthday – 20 year in business anniversary!

This surely does mean, that people still like to use it as part of their everyday communication between friends and loved ones. There is really more than one reason why we love to use SMS for communication.

Cheaper than calling

Sending SMS text messages is much cheaper than actually making a call from one cell phone to another.

Easy to use

Everyone, old or young knows how to use use it. SMS has been one of the oldest feature on mobile phones.

Straight to the point

People tend to text only the important part of their message whatever it is a question, news, greetings etc.

So in this light, I'm pretty sure that even with everyday technical progress messaging has long future ahead in our lives.

Keep texting! :)

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

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Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

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You're protected from the pitfalls of grey routes

03 Apr 2018

“Grey routes” is a loosely used term in the telecommunications industry. Frankly, the industry-specific meaning of grey routes is useless to most of our clients. Brands and businesses send messages to their customers and they expect those messages to be delivered, which is what our SMS API does well.

However, it’s important to understand the premise of grey routes, because they affect SMS service quality, an important topic to us and we hope is important to businesses that use A2P SMS APIs.

Joosep Pintsaar

Joosep Pintsaar

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