Messente avatar logo

Centralizing SMS operations and why you should consider it

- 5 MIN READ - 07 Jun 2017

Centralization /(sɛntrəlʌɪˈzeɪʃ(ə)n/ noun - the action or process of bringing activities together in one place.

In the era of globalization and communication through technology, businesses no longer have borders and it's very common for companies to offer services from Germany to Zimbabwe, in multiple markets, and different continents. However, offering services in multiple countries leads to cooperating with a longer, more complicated list of partners.

Based on our experience, it is more reasonable to have a single primary partner for SMS messaging and two-factor authentication services that can cover all geographical markets, rather than finding a different provider in the same competency, but in the local market. Here’s why. 

Communications and support

Having more than one main partner means different support contacts and account managers. This usually creates more work for call or support centers, and more escalation and time to solve any message delivery or service related issue. Cut down the communication time by choosing one main provider with a personal account manager included.

Technical point of view

More partners means more technical protocols and API´s. In general, this will increase the workload for IT departments or development teams to keep all of the APIs constantly updated. Work with a single provider, with unified technical protocols in all geographical markets to optimize IT operations.

Financial & contracts perspective

The more SMS and 2FA providers, the more invoices and financial agreements. This leads to a higher workload for accounting departments as they must keep different pre-paid accounts loaded with credit or deal with post-pay invoices, all with different payment terms. There is also currency risk, as each provider will invoice in their local currency. Prevent an oversized workload and reduce currency risk by centralizing to a single provider, which connects with mobile networks and hubs across geographical regions in which you operate.


To summarize, centralized SMS messaging and 2FA ultimately means lower indirect costs of maintenance and management costs.

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

5 Fundamentals to selecting an A2P provider

18 Jul 2017

Making an informed and educated decision when choosing a messaging partner requires navigation in the application-to-person (A2P) ecosystem. Asking the right questions early is the basis for avoiding costly mistakes and having a strong partnership. These five fundamental features will help you build a framework for asking questions and guide a structured conversation when shopping for an A2P vendor

Joosep Merelaht

Joosep Merelaht

Yet another hack that 2FA could have prevented: 8tracks

11 Jul 2017

The irony here is uncanny.

8tracks, a social internet radio service, recently announced a data breach, losing a copy of their user database, which includes email addresses and passwords. While 8tracks ensures their users that passwords are encrypted, hashed, and salted, they still recommend that users change their passwords with their service. Their CEO also moved on to explaining that their (over) 18 million users “refrain from using the same password across multiple sites,” use a password manager, and user two-factor authentication.

Yuriy Mikitchenko

Yuriy Mikitchenko

Preventing fraud in online brokerage accounts

10 Jul 2017

Who do you trust with your money?

Unauthorized access to accounts in the online trading industry should never be taken lightly and definitely leads to malicious or criminal activity, which not only concerns personal user data, but also financial transactions and the safekeeping clients’ money.  

Raili Liiva

Raili Liiva

Start sending messages to

for € N/A

Contact us