Centralizing SMS operations and why you should consider it

Kaur Virunurm

07 Jun 2017 -

5 min read

Kaur Virunurm

07 Jun 2017

-

2 min read

Centralization /(sɛntrəlʌɪˈzeɪʃ(ə)n/ noun - the action or process of bringing activities together in one place.

In the era of globalization and communication through technology, businesses no longer have borders and it's very common for companies to offer services from Germany to Zimbabwe, in multiple markets, and different continents. However, offering services in multiple countries leads to cooperating with a longer, more complicated list of partners.

Based on our experience, it is more reasonable to have a single primary partner for SMS messaging and two-factor authentication services that can cover all geographical markets, rather than finding a different provider in the same competency, but in the local market. Here’s why. 

Communications and support

Having more than one main partner means different support contacts and account managers. This usually creates more work for call or support centers, and more escalation and time to solve any message delivery or service related issue. Cut down the communication time by choosing one main provider with a personal account manager included.

Technical point of view

More partners means more technical protocols and API´s. In general, this will increase the workload for IT departments or development teams to keep all of the APIs constantly updated. Work with a single provider, with unified technical protocols in all geographical markets to optimize IT operations.

Financial & contracts perspective

The more SMS and 2FA providers, the more invoices and financial agreements. This leads to a higher workload for accounting departments as they must keep different pre-paid accounts loaded with credit or deal with post-pay invoices, all with different payment terms. There is also currency risk, as each provider will invoice in their local currency. Prevent an oversized workload and reduce currency risk by centralizing to a single provider, which connects with mobile networks and hubs across geographical regions in which you operate.


To summarize, centralized SMS messaging and 2FA ultimately means lower indirect costs of maintenance and management costs.

What's SMS service quality?


Kaur Virunurm

Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.




We're here to help you connect with your customers. Let's start talking.

Email again:

Further reading

Have you met 1oT? Mobile data connectivity for IoT companies.

24 Apr 2018

Last week, Lauri wrote a good piece about keeping things real, because businesses have simple business models...

Yuriy Mikitchenko

2 min read

A note on keeping things real

17 Apr 2018

Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and...

Lauri Kinkar

2 min read

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development...

Uku Loskit

2 min read

You're protected from the pitfalls of grey routes

03 Apr 2018

“Grey routes” is a loosely used term in the telecommunications industry. Frankly, the industry-specific meaning of grey routes...

Joosep Pintsaar

2 min read