Messente avatar logo

Immediate and time critical communication with SMS messages

Uku Tomikas

29 May 2017 -

5 min read

Uku Tomikas

29 May 2017

-

2 min read

Timeliness is key with client communication. Whether informing them of the status of a transaction, a change in service, or drawing attention to a critical aspect of the business (such as a late payment,) it is crucial to have the highest possibility of reaching the client as quickly as possible.

Business implications also exist. For example, the bottomline is impacted for any company providing appointments and booking services. A missed dentist appointment is missed revenue, but the cost of the doctor still exists. The same applies to hotel booking, as every booked room that is not billed runs a loss to the establishment due to labor costs, maintenance, utility bills, and other related costs incurred for the unoccupied room.


Unattended appointments or missed bookings are rarely malicious. Rather a common mistake of forgetfulness. Whether forgetting the appointment altogether, or forgetting to reschedule due to other priorities, a timely SMS reminder could help avoid the trouble.

SMS is a good tool for critical client communication:

With the unit price of an SMS being so low, a dental office could send about 1500 SMS reminders for the cost of one missed dentist appointment (about 40 euros.) I think that after 1500 SMS reminders, no one would miss a dentist’s appointment --I surely wouldn’t.

The second Payment Services Directive (PSD2) impact: Read the full report.


Uku Tomikas

Lead Sales Researcher

At Messente Uku is a part of Messente’s sales lab, taking a systematic and metrics driven approach to constantly improving the B2B lead generating process. As a yoga and meditation enthusiast he likes to keep a solid balance between crunching numbers and petting his pet pup Lucy. 




We're here to help you connect with your customers. Let's start talking.

Email again:

Further reading

How we do it: Supporting a culture of growth

14 Nov 2017

Recently, I’ve had several discussions about company culture. And here’s a common question: How do you build a...

Lauri Kinkar

2 min read

This is an opportunity. Take advantage of it.

07 Nov 2017

In today’s world, it feels like the technology changes faster than we can keep up. As technology becomes...

Raili Liiva

2 min read

Scrub customer databases and make SMS more effective

31 Oct 2017

It’s often that we are asked, “what is your average delivery rate in (fill in the blank) country?”...

Margus Sütt

2 min read

Startup Conferences: What’s the point? (Slush 2017)

25 Oct 2017

With Slush coming up in about a month, it’s a good time ponder the purpose of...

Yuriy Mikitchenko

2 min read