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Immediate and time critical communication with SMS messages

- 5 MIN READ - 29 May 2017

Timeliness is key with client communication. Whether informing them of the status of a transaction, a change in service, or drawing attention to a critical aspect of the business (such as a late payment,) it is crucial to have the highest possibility of reaching the client as quickly as possible.

Business implications also exist. For example, the bottomline is impacted for any company providing appointments and booking services. A missed dentist appointment is missed revenue, but the cost of the doctor still exists. The same applies to hotel booking, as every booked room that is not billed runs a loss to the establishment due to labor costs, maintenance, utility bills, and other related costs incurred for the unoccupied room.


Unattended appointments or missed bookings are rarely malicious. Rather a common mistake of forgetfulness. Whether forgetting the appointment altogether, or forgetting to reschedule due to other priorities, a timely SMS reminder could help avoid the trouble.

SMS is a good tool for critical client communication:

With the unit price of an SMS being so low, a dental office could send about 1500 SMS reminders for the cost of one missed dentist appointment (about 40 euros.) I think that after 1500 SMS reminders, no one would miss a dentist’s appointment --I surely wouldn’t.

Uku Tomikas

Uku Tomikas - Lead Sales Researcher

At Messente Uku is a part of Messente’s sales lab, taking a systematic and metrics driven approach to constantly improving the B2B lead generating process. As a yoga and meditation enthusiast he likes to keep a solid balance between crunching numbers and petting his pet pup Lucy. 

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