Learn more about one of the strongest customer communication channels
Brands and product managers adopt SMS messaging because it has become one of the most effective ways to communicate and connect with customers. For example, Ad Exchange recently reported that online retailer Boxed.com experienced 100% open rates and 20% click-through rates with SMS.
And marketing is only one of the high-impact use cases.
As SMS adoption continues with brands and businesses, it’s important to know what you’re buying into. SMS messaging service providers and their software are not created equal. Some SMS partners focus on purely bulk messaging and the lowest cost, while others strive for high delivery rates. This creates a spectrum of SMS service quality.
In fact, over the last few months, we’ve been talking about SMS messaging provider quality in our blogs to educate our clients and future clients. Quality is important to us because we are as close to the client as possible in the global messaging value chain. It’s not a topic we take lightly.
Margus and Uku on our team took some time to research the details on SMS messaging quality, how we recommend the industry define it, and how we go about delivering on quality.
- They touched on platform throughput
- and how routing affects delivery
- Then described delivery rates in euros
- as well as why support matters and should
be included in costs.
We’ve been getting a lot of questions about the topic, so we’re bringing it all together in a webinar early next month to help companies using global SMS messaging services understand how it works beneath the surface.
It’s going to be a pretty straight forward webinar and you’ll learn why SMS service quality is important, the variables behind quality, and how Messente goes about it.Sign up for the webinar to save your seat. No frills and sales pitches, just information and a forum to answer your questions.