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Secure or User-Friendly Authentication?

- 5 MIN READ - 14 Jul 2015

According to Gartner by the end of 2017 around 50% of businesses will choose cloud-based services as the preferred option for authentication (up from about 20% today).

In a nutshell it also means taking basic identity verification to the next level and requiring individuals to provide information that cannot be easily guessed nor stolen. For instance 2-step verification protects your account with both - your password and your phone and keeps any bad guy away even if he has acquired your password.

Implementing authentication means protecting your business and customers, since in the world of complete order automation you do not want to put your business at risk. However there is much more to consider, as too long or too laborious authentication procedure brings inconvenience to your own customers. Simply put, it is important to implement authentication that is secure and thorough while preserving the privacy and convenience.

While there is no silver bullet and each type of technology comes with its own specifics, common characteristics of user-friendly authentication often means:

To achieve these advantages and overcome weaknesses of generic passwords, businesses look at security as a competitive advantage and differentiator helping to attract customers, increase sales and loyalty. A better product is also a safer product and strong authentication via phone offers a solution customers can easily understand and adopt.

Mārcis Jurisons

Mārcis Jurisons - COO

Marcis is the co-founder and CRO of Messente. He is also responsible for making sure that there is an alignment between company's revenue-related operations, including sales, growth and business development.

An easy way to add more confidentiality - hiding SMS content

15 Aug 2017

In a previous blog, we discussed Flash SMS and how it’s used to ensure confidentiality with SMS messaging. Well, Messente’s API provides two more features that help hide message content:

  • Content no-store
  • Content hashing
Uku Tomikas

Uku Tomikas

Join us to learn how we're helping people #TurnOn2FA

01 Aug 2017

We’ve developed solid APIs for global SMS messaging and two-factor authentication, which are currently part of processes for hundreds of companies and facilitate thousands of transactions every day. Yet we aren’t stopping there. Effectively communicating with customers and securing customer account access online are two aspects of business technology we focus on. While there’s much more to business technology (much, much more,) these are the two areas which we strive to be the best.  

That’s why we keep developing our tools to address evolving needs in the areas which we specialize. 

Yuriy Mikitchenko

Yuriy Mikitchenko

Tools to avoid breaking the budget with SMS

01 Aug 2017

Getting the most bang out of each buck in a marketing communication strategy requires solids budget estimation. Yet when the budget is broken halfway through the month, the questions arise: How did this happen? How have we sent twice as many SMS messages than we should have at this point? Well, this is where the multipart SMS comes into play.

Uku Tomikas

Uku Tomikas

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