According to Gartner by the end of 2017 around 50% of businesses will choose cloud-based services as the preferred option for authentication (up from about 20% today).
In a nutshell it also means taking basic identity verification to the next level and requiring individuals to provide information that cannot be easily guessed nor stolen. For instance 2-step verification protects your account with both - your password and your phone and keeps any bad guy away even if he has acquired your password.
Implementing authentication means protecting your business and customers, since in the world of complete order automation you do not want to put your business at risk. However there is much more to consider, as too long or too laborious authentication procedure brings inconvenience to your own customers. Simply put, it is important to implement authentication that is secure and thorough while preserving the privacy and convenience.
While there is no silver bullet and each type of technology comes with its own specifics, common characteristics of user-friendly authentication often means:
- requiring no passwords to low risk systems, applications or accessing basic content;
- choice of various authenticating options;
- choice of alternative options if the preferred option doesn’t work;
- stronger forms of authentication, for instance, via phone.
To achieve these advantages and overcome weaknesses of generic passwords, businesses look at security as a competitive advantage and differentiator helping to attract customers, increase sales and loyalty. A better product is also a safer product and strong authentication via phone offers a solution customers can easily understand and adopt.