Messente avatar logo

Secure or User-Friendly Authentication?

- 5 MIN READ - 14 Jul 2015

According to Gartner by the end of 2017 around 50% of businesses will choose cloud-based services as the preferred option for authentication (up from about 20% today).

In a nutshell it also means taking basic identity verification to the next level and requiring individuals to provide information that cannot be easily guessed nor stolen. For instance 2-step verification protects your account with both - your password and your phone and keeps any bad guy away even if he has acquired your password.

Implementing authentication means protecting your business and customers, since in the world of complete order automation you do not want to put your business at risk. However there is much more to consider, as too long or too laborious authentication procedure brings inconvenience to your own customers. Simply put, it is important to implement authentication that is secure and thorough while preserving the privacy and convenience.

While there is no silver bullet and each type of technology comes with its own specifics, common characteristics of user-friendly authentication often means:

To achieve these advantages and overcome weaknesses of generic passwords, businesses look at security as a competitive advantage and differentiator helping to attract customers, increase sales and loyalty. A better product is also a safer product and strong authentication via phone offers a solution customers can easily understand and adopt.

Mārcis Jurisons

Mārcis Jurisons - COO

Marcis is the co-founder and CRO of Messente. He is also responsible for making sure that there is an alignment between company's revenue-related operations, including sales, growth and business development.

Your sales lab time is scarce

20 Jun 2017

In the series about sales research, I touched upon allocating about 30% of your research time on finding new ideas and possibilities around sales tactics. But how do you actually do it and what do you look for?

Uku Tomikas

Uku Tomikas

An open letter to financial institutions from Yuriy

09 Jun 2017

To the bank, credit card company, and investment firm I work with: I trust you. I really do.

If I didn’t, I wouldn’t put my hard-earned money in your hands. While I’m not a Certified Financial Analyst, I am financially savvy, so I understand that we have a mutually beneficial relationship. From a high-level, banks use the money I deposit to sell loans and invest in other financial instruments. Credit card companies make money on interest charges, other fees, and transaction fees from merchants. The brokerage firm makes money through fees on my account. On the other hand, all I expect is that you are honest about your services, provide returns, and keep my money safe.

Yuriy Mikitchenko

Yuriy Mikitchenko

Centralizing SMS operations and why you should consider it

07 Jun 2017

Centralization /(sɛntrəlʌɪˈzeɪʃ(ə)n/ noun - the action or process of bringing activities together in one place.

In the era of globalization and communication through technology, businesses no longer have borders and it's very common for companies to offer services from Germany to Zimbabwe, in multiple markets, and different continents. However, offering services in multiple countries leads to cooperating with a longer, more complicated list of partners.

Kaur Virunurm

Kaur Virunurm

Start sending messages to

for € N/A

Contact us