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Recap of 2012

- 5 MIN READ - 13 Jan 2013

We took a quick look back at 2012 seeing how Messente has evolved during the past year. Here are a few improvements.

It’s not by far a conclusive list but these are the things we are probably the most proud of.

1. Messente.com has a cool new look. The new design improved the user experience as well as brought about some changes in the user interface. Thanks to everyone who sent us feedback – it has been more positive than we dared to hope for.

2. Improved coverage and quality. Messente can now deliver SMS to over 200 countries which means over 900 mobile networks. We are especially excited about our quality routes to USA and Canada. We promise our delivery quality guys be as busy next year as they were in 2012.

3. Upgraded payment flow. It’s extremely important for us to make topping up your account as simple and seamless as possible. Looking back we really spent a lot of energy on getting it right. We are pretty happy how it looks now and given the feedback we have been getting we seem to be on the right track.

4. We are now giving free starting credits for all new accounts. It is not a very widely used model in SMS messaging but for us it makes perfect sense because now you can take Messente for a quick spin and see exactly how it works before committing to anything.

5. We managed to boost the speed of sending SMS using our API connection 2-3 times. This is especially good news for everyone doing SMS direct marketing but essentially for all of Messente API users.

As said the list above just covers a small part of we did last year. There will be at least as many improvements coming up this year. Thanks for being with us

Jaanus Rõõmus

Jaanus Rõõmus - CTO

Jaanus is co-founder and CTO of Messente and makes sure its wheels keep spinning and Messente always has a full tank of fuel.

Startup Conferences: What’s the point? (Slush 2017)

20 Oct 2017

With Slush coming up in about a month, it’s a good time ponder the purpose of large startup conferences. Many entrepreneurs head to conferences, like Slush, around the world and throughout the year looking for investments from venture capitalists and angel investors, yet there’s a lot more to gain from startup conferences. Think about it: there will be over 17,000 motivated and creative people in one place at one time. Get creative and gain as much as you can out of the experience.

Yuriy Mikitchenko

Yuriy Mikitchenko

The economics behind undelivered, failed SMS messages    

17 Oct 2017

The cost and full impact of undelivered or failed messages isn’t immediately clear. The financial impact is not simply the combination of the failed SMS and the cost to resend the message, which isn’t very much at times. There are other indirect costs that result from undelivered SMS messages that matter from a financial perspective. Let’s take a deeper look into the ripple effect of undelivered messages, which make the reasons behind our focus on SMS delivery quality even more clear.

Here are a few examples.

Uku Tomikas

Uku Tomikas

Fraud and Security: 2FA Considerations for PSD2

10 Oct 2017

The second Payment Services Directive (PSD2) is less than three months away from enforcement. While the regulation’s text is lengthy, a key component of the law is its extended reach in comparison to the first directive. PSD2 applies to all payment service providers and affiliates, including account information service providers and payment initiation service providers. In addition, the law applies when at least one part of the transaction is in the European Union. This means that payment service providers and their affiliates outside of the EU must comply with the law when the payer is in the EU. The additional geographical reach guarantees the same level of security expectations for all EU residents regardless of the location of the payment service provider.

Raili Liiva

Raili Liiva

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