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3 things we’ve learned from Sales Lab so far
In the era of technical founders, minimal viable products, and raising investment rounds, sales is a topic less discussed. However, it is a function your startup will need regardless of whether you are entering the growth phase or trying to acquire your first customers. Here's what we've learned from our first 3 Sales Lab events.
Take hotel concierge further with SMS
Hotel and hospitality marketers: You don’t have to be AirBnB to use mobile technology to give your guests the utmost experience. Use SMS notifications and SMS marketing to keep hotel guests informed about booking details and tell them about things to do in the area during their stay.
More creative ways of using SMS in healthcare
Patient care and healthcare outcomes are priorities for physicians, and technology continues to improve the patient experience. Deploying something as simple as an SMS API has a relatively significant impact on the patient experience. Those reminder text messages are fantastic! So, here are a few more ways SMS messaging helps in the healthcare sector.
5 mistakes to avoid during the transition to microservices
We learned a few things through our journey in successfully deploying our new API on microservice architecture and wanted to share five common mistakes to avoid during the transition to microservices.
Global smartphone use & omni-channel messaging
Many of our customers operate their businesses in emerging markets as well. While smartphone penetration based on the percentage of the population is over 70% in Europe, places like Mexico, Brazil and most of Latin America have under 50% smartphone penetration. Mexico’s smartphone penetration, for example, is only at 35%. It's a similar story in Asia Pacific markets and emerging African countries.
Business considerations with omni-channel messaging
The reason we built this API is to give all our customers access to more ways to reach out to their clients. Right out of the box, the new API enables sending Viber messages, as well as SMS. However, having Viber is only the first step in our roadmap –new platforms will be added as we go along. And there are some things to consider when choosing the right messaging channel for your business.
Omni-channel API 1.0 Preview: Sending your first Viber message
Our omni-channel API is pretty much ready to do. Out of the box, it will support SMS and Viber, automated failover from any OTT platform to SMS, more detailed delivery reporting, and scheduled sending with timezones in mind. RCS is coming shortly, as well as two-way (inbound) messaging for the OTT platforms (we already support it for SMS.)
Make two-way SMS work for your brand
Using two-SMS to engage customers depends on what you want to accomplish with the messages. Think about the actions you want the recipients to make and what you need as input. It’s as simple as asking yourself (or your team,) “What’s next?” Then set up the optimal sequence.
A brief history on how we got to omni-channel messaging
With our new messaging API nearing its beta version, it’s a good time to reflect on how the messaging industry go to where it is today. So, let’s rewind a couple decades and take a quick journey through time.
The cross between UX and 2FA for FinTech companies
Two-factor authentication hasn’t been forced amongst financial services providers until as of recent (except for countries with digital IDs, like Estonia.) Why? 2FA has a significant impact on the user experience on a FinTech’s web client or mobile application. We’re advocates of 2FA, but we won’t deny that it adds a step in the signup or login process.