A hyperlink can direct your customers to a mobile website, to a survey or an app download.
But as the standard SMS length is only 160 characters, then usually the problem is that most hyperlinks are pretty long and can eat up necessary space in your message. This is why we suggest using a URL shortening tool, which helps make long hyperlinks shorter. Plus, most of the URL shortening tools on the market provide you additional feedback on how many clicks were made and where they came from.
Here is a selection of different URL shortening service providers:
Also, feel free to use Messente's SMS length calculator to ensure that your text fits into a single message.
Keep texting :)