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Quick tutorial how to use hyperlink in SMS?

- 5 MIN READ - 03 Nov 2013

Adding a link to SMS message is an smart and easy way how to engage and send information to your customers.

A hyperlink can direct your customers to a mobile website, to survey or an app download.

But as standard SMS length is only 160 characters then usually the problem is that most hyperlinks are pretty long and can eat up necessary space in your message. This is why we suggest to use a URL shortening tool, what helps to make long hyperlinks shorter. Plus most of the URL shortening tools on the market provide you additional feedback on how many and from where (location) were clicks made.

Here is a selection of different URL shortening service providers:

Feel free to use also Messente SMS length calculator to ensure your text fits into one single message: http://messente.com/documentation/sms-length-calculator

Keep texting :)

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

Startup Conferences: What’s the point? (Slush 2017)

20 Oct 2017

With Slush coming up in about a month, it’s a good time ponder the purpose of large startup conferences. Many entrepreneurs head to conferences, like Slush, around the world and throughout the year looking for investments from venture capitalists and angel investors, yet there’s a lot more to gain from startup conferences. Think about it: there will be over 17,000 motivated and creative people in one place at one time. Get creative and gain as much as you can out of the experience.

Yuriy Mikitchenko

Yuriy Mikitchenko

The economics behind undelivered, failed SMS messages    

17 Oct 2017

The cost and full impact of undelivered or failed messages isn’t immediately clear. The financial impact is not simply the combination of the failed SMS and the cost to resend the message, which isn’t very much at times. There are other indirect costs that result from undelivered SMS messages that matter from a financial perspective. Let’s take a deeper look into the ripple effect of undelivered messages, which make the reasons behind our focus on SMS delivery quality even more clear.

Here are a few examples.

Uku Tomikas

Uku Tomikas

Fraud and Security: 2FA Considerations for PSD2

10 Oct 2017

The second Payment Services Directive (PSD2) is less than three months away from enforcement. While the regulation’s text is lengthy, a key component of the law is its extended reach in comparison to the first directive. PSD2 applies to all payment service providers and affiliates, including account information service providers and payment initiation service providers. In addition, the law applies when at least one part of the transaction is in the European Union. This means that payment service providers and their affiliates outside of the EU must comply with the law when the payer is in the EU. The additional geographical reach guarantees the same level of security expectations for all EU residents regardless of the location of the payment service provider.

Raili Liiva

Raili Liiva

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