Adding a link to SMS message is an smart and easy way how to engage and send information to your customers.
A hyperlink can direct your customers to a mobile website, to survey or an app download.
But as standard SMS length is only 160 characters then usually the problem is that most hyperlinks are pretty long and can eat up necessary space in your message. This is why we suggest to use a URL shortening tool, what helps to make long hyperlinks shorter. Plus most of the URL shortening tools on the market provide you additional feedback on how many and from where (location) were clicks made.
Here is a selection of different URL shortening service providers:
Feel free to use also Messente SMS length calculator to ensure your text fits into one single message: http://messente.com/documentation/sms-length-calculator
Keep texting :)