Messente avatar logo

sometimes, it's better to pay more

- 5 MIN READ - 04 Jun 2015

Every company, whether it's a start-up or a large enterprise, is built to earn profits. This means that all companies are looking to find ways how to optimize running costs, and still be better than competition.

I have often come across companies who are looking to save money on messaging service by splitting quarter of cents and are ready to risk losing in delivery quality. At first you might think it will save you few tens or hundreds of euros per month, depending on size of your traffic. 

Using low prices usually means your messages are sent via third party connections or SIM farms where there are no interconnection fees calculated in the price. Nowadays, when operators are starting to protect their networks and filtering incoming traffic, that means that these low cost routes, also known as LCR, simply don’t work anymore and your messages will have a poor delivery quality.

So if you take a closer look and analyze what cutting back on quality might cause, then you have a question – is the money you saved worth it?

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

A note on keeping things real

17 Apr 2018

Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

Uku Loskit

You're protected from the pitfalls of grey routes

03 Apr 2018

“Grey routes” is a loosely used term in the telecommunications industry. Frankly, the industry-specific meaning of grey routes is useless to most of our clients. Brands and businesses send messages to their customers and they expect those messages to be delivered, which is what our SMS API does well.

However, it’s important to understand the premise of grey routes, because they affect SMS service quality, an important topic to us and we hope is important to businesses that use A2P SMS APIs.

Joosep Pintsaar

Joosep Pintsaar

Start sending messages to

for € N/A

Contact us