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Your sales lab time is scarce

- 1 MIN READ - 20 Jun 2017

In the series about sales research, I touched upon allocating about 30% of your research time on finding new ideas and possibilities around sales tactics. But how do you actually do it and what do you look for?

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An open letter to financial institutions from Yuriy

- 1 MIN READ - 09 Jun 2017

To the bank, credit card company, and investment firm I work with: I trust you. I really do.

If I didn’t, I wouldn’t put my hard-earned money in your hands. While I’m not a Certified Financial Analyst, I am financially savvy, so I understand that we have a mutually beneficial relationship. From a high-level, banks use the money I deposit to sell loans and invest in other financial instruments. Credit card companies make money on interest charges, other fees, and transaction fees from merchants. The brokerage firm makes money through fees on my account. On the other hand, all I expect is that you are honest about your services, provide returns, and keep my money safe.

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Centralizing SMS operations and why you should consider it

- 1 MIN READ - 07 Jun 2017

Centralization /(sɛntrəlʌɪˈzeɪʃ(ə)n/ noun - the action or process of bringing activities together in one place.

In the era of globalization and communication through technology, businesses no longer have borders and it's very common for companies to offer services from Germany to Zimbabwe, in multiple markets, and different continents. However, offering services in multiple countries leads to cooperating with a longer, more complicated list of partners.

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Not using the API? Take advantage of our web tool.

- 1 MIN READ - 05 Jun 2017

For those customers who choose not to integrate our API into their systems, Messente provide an option to send SMS messages through our dashboard via our web tool. SMS messages can be sent to individual phone numbers, or to bulk groups --here’s how it’s done. 

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How do I choose one partner for all SMS services?

- 1 MIN READ - 31 May 2017

Despite the straightforward question, comparing services objectively can be very complex, as they cover a wide range of specifics, often requiring specialized knowledge. Luckily, there are several best practices to follow.

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Immediate and time critical communication with SMS messages

- 1 MIN READ - 29 May 2017

Timeliness is key with client communication. Whether informing them of the status of a transaction, a change in service, or drawing attention to a critical aspect of the business (such as a late payment,) it is crucial to have the highest possibility of reaching the client as quickly as possible.

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Implementing 2FA the right way and more

- 1 MIN READ - 22 May 2017

Picking Passwords

Do you use the same password for multiple online services? I know I did. I also used to have a list of about five passwords with various complexity, which were used depending on the service. Then, I changed my behavior.

Using the same password (or pool of passwords) is definitely not secure. If your password and username, which is usually your email address, leaks from one web service, all other service using the same combination are immediately compromised.

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Vendor consolidation affects the bottom line

- 1 MIN READ - 12 May 2017

The idea of vendor or supplier consolidation is not new, although it tends to be a fad every few years. It’s as if every time a new type of product or service is created, or variation thereof, businesses onboard a new vendor partner. Eventually, someone in the business (usually in accounting) realizes that they’re paying a lot of different bills for similar products and service, and sends the business down a path of consolidation. While the benefits of consolidation seem obvious, drawbacks do exist, especially with software partners.

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Empower the business with real time message tracking

- 1 MIN READ - 05 May 2017

Transparency is an important principle we have always followed while developing Messente’s messaging platform. Our philosophy of transparency is to give our clients and partners full access to all information regarding their messages and delivery quality. The paramount component of transparency is the ability to track every single message in a real time.

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Digging for Gold - Part 3

- 1 MIN READ - 28 Apr 2017

This is the third and final installment of, “Digging for Gold,” thoughts and ideas on B2B sales research and prospecting. If you have not yet read part 1 and part 2, they’re quick reads, so catch up!

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