More creative ways of using SMS in healthcare

Several of our customers are in the healthcare industry –clinics, appointment scheduling software companies, and full-blown EMR (electronic medical records) software companies. At this point, it’s obvious that SMS notifications to patients are one of the primary use cases of SMS messaging (as with any business,) yet we’ve learned of a few other ways that healthcare-related organizations are using our SMS API.

More creative ways of using SMS in healthcare

Patient care and healthcare outcomes are priorities for physicians, and technology continues to improve the patient experience. Deploying something as simple as an SMS API has a relatively significant impact on the patient experience. Those reminder text messages are fantastic! So, here are a few more ways SMS messaging helps in the healthcare sector.

1. Call-to-action

Okay, this is related to those appointment reminders, but we’ve go to bring it up. If you’re adding an appointment reminder, add a shortened link for rescheduling. The clinic will save time, the patient doesn’t need to make a phone call, and the clinic recovers the revenue with an immediately rescheduled appointment.

2. Notify staff

Don’t stop with the patients. Clinic and hospital staff carry mobile devices as well, so manage internal communication and activity with instant SMS notifications. Some ideas: Maintenance schedules, scheduled cleaning, meeting reminders, shift changes, and even team member birthdays.

3. Patient care

Again, appointment reminders aren’t the only notifications patients appreciate. How about test results? A quick SMS message alerts the patient that results are available, and a shortened link can lead them to the comprehensive results in the patient portal. Recurrent reminders for prescription refills and recurring appointments can be triggered, or even a reminder to take medication, can prove to be helpful.

4. News and alerts

Keep patients informed. Maybe there’s an outbreak in the community that people should know about. Or send health tips and news to patients. And maybe the clinic has some new services or new physicians that patients should know about. SMS is an effective tool for all these scenarios, as they’re like general SMS marketing.  

Healthcare software needs to include SMS

While our SMS API is simple to deploy, not every clinic has an IT department with developers on staff. This is where healthcare software companies fill the void. EMR software companies or appointment scheduling software companies must give their clients options in communicating with patients, including SMS. Connect the API and let health clients know it’s available.

Not only is it a win for healthcare providers and their patients, but SMS also becomes part of the revenue model for the healthcare software company. Just as with any CRM, healthcare management software can provide bulk SMS as part of the package for clinics and hospitals –get creative.

Lastly, omni-channel messaging takes things further with more interactive calls-to-action, as well more contextual, richer communication. More messaging channels gives patients choices in the way they communicate with their healthcare providers. And that’s powerful, as it helps the preventative approach to healthcare. A quick message keeps someone’s health top of mind!

Omni-channel messaging is here

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