Blog

The business messaging landscape is shifting fast Let’s break down what’s changing in 2025 and what you can do to adapt.

Learn about the hidden elements that impact SMS costs—from routing quality to additional fees.

Learn about SMS, WhatsApp and Viber channels and how to turn that knowledge into action today.

Learn how Groundwork Apps integrated WhatsApp with Messente to enhance messaging. Register for insights and a live demo!

Whether it’s Black Friday, Cyber Monday, or any other shopping holiday, a well-planned SMS campaign can drive engagement and conversions.

Learn essential factors to consider before investing in WhatsApp Business Messaging, from audience readiness to setup steps.

Learn how WhatsApp engages Gen Z better than email, offering real-time, interactive communication for higher engagement and conversions.

Discover why WhatsApp Business is the new go-to messaging channel with rich media, high engagement rates, and secure communications compared to SMS.

Learn how to set up WhatsApp Business step-by-step for powerful customer engagement in our upcoming webinar with Messente.

Discover the key KPIs to track for WhatsApp marketing campaigns, including delivery rate, CTR, and ROI, to optimize performance and drive results.

WhatsApp’s high penetration rates make it a powerful tool for customer engagement. Explore its global reach and effectiveness over SMS and email.

With rising churn rates and email's decline, businesses, particularly in finance, must adapt by using conversational channels like WhatsApp.

With 98% open rates and rich, interactive features, WhatsApp is quickly emerging as a superior alternative to email.

WhatsApp offers higher open rates, global reach, and cost-effective solutions for businesses looking to improve customer comms and boost conversions.

Use our actionable eCommerce SMS templates, from promotional updates to shipping alerts, to prompt your customers to engage and convert.

Learn how to leverage SMS for SaaS to drive growth, boost engagement, and enhance the customer experience. Explore six top use cases with SMS templates.

A detailed comparison of cross-channel vs. omnichannel strategies, exploring the differences and how they shape customer experiences and engagement.

A detailed comparison of the features and pricing for 11 best SMS APIs, and a guide to making the right choice to connect your business to its customers.