In the world of business messaging, few channels can compete with the sheer dominance of WhatsApp. With over 3 billion monthly active users, WhatsApp holds a 44.8% share of the global messaging market, making it an essential platform for businesses looking to communicate with their customers effectively.

WhatsApp isn't just a messaging app for personal conversations; it has become a powerful tool for businesses to engage customers. 72% of people prefer using WhatsApp for business communication, and with an average open rate of 98%, it far outperforms traditional communication channels like email and SMS.


Why will WhatsApp dominate business messaging?

WhatsApp offers businesses several distinct advantages:

  • High engagement: With rich media formats such as images, videos, and buttons, WhatsApp allows businesses to create highly engaging and interactive customer experiences.
  • Global reach: WhatsApp is available in over 180 countries, making it ideal for companies looking to expand their reach internationally.
  • Cost efficiency: For long messages and authentication services, WhatsApp is often more affordable than SMS, as illustrated by the significant cost savings seen in countries like Finland, where multi-part SMS messages can be up to four times more expensive than WhatsApp messages.
  • Versatile use cases: Whether it’s for marketing, utility, authentication, or service messages, WhatsApp enables businesses to build trust and improve conversion rates. For example, Barò Cosmetics saw a 300% increase in conversions compared to SMS, and a 700% increase compared to email when using WhatsApp for sales and customer care.

How does WhatsApp work with Messente?

Integrating WhatsApp with Messente’s platform is seamless and efficient. There’s no need for new integrations—WhatsApp works through the existing Omnichannel API, allowing businesses to easily switch between channels like SMS, Viber, and WhatsApp. This ensures that your messages reach customers through the most effective channel, all while maintaining detailed statistics and history logs for future analysis.

With Messente’s WhatsApp Business Messaging, you only pay for messages that are delivered, making it a cost-effective solution for both small and large-scale campaigns.

Ready to get started?

In our recent WhatsApp Business Messaging webinar, Harry Peek, Head of Product at Messente, introduced WhatsApp as a business messaging channel. He shared key insights into WhatsApp’s features, its market relevance, and how it can be integrated into your business strategy.

If you missed the live session, don't worry! You can watch the full recording below:


Looking to implement WhatsApp into your existing communication systems? Have a talk with our sales team, to further delve into the world of WhatsApp!