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How to Make Your Boring SMS Notifications Unique

One of the most common SMS use-cases is in the form of notifications. It’s an easy and effective way of keeping your customers up to date with relevant information on time and build upon the existing customer relationship. SMS notifications are often used in healthcare, logistics, and customer service

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Here are a few tips and tricks to keep in mind when composing an informative and useful notification message. 

1. Sender ID

Always use sender names, phone numbers or short codes that are connected to your business or brand. Use the sender names when you don’t expect the client to reply. This will ensure that the customer knows that the messages are coming from you and thus can trust the information in it.  

Let the message receiver know what your phone numbers or short codes are if you plan to use them so they already know it’s you and try to avoid randomly generated senders. 

2. Interactive 

Try to make your notification messages more interactive by adding clickable mobile-friendly webpage links. This way you can elaborate on the message content or details of the notification without expanding the SMS content and thus doubling or tripling the price.  

For example: 

“Hi Bill, your booking number is 12345, you can view your booking documents here: Kind Regards Your Airlines” 

The example message is 135 characters long so there’s even room to spare. You can also use our SMS Length Calculator to be sure that you don’t go over the limit. 

3. Personalize 

Add the message receiver first name or other information in the text body. This way it looks less like an automatically generated piece of data and more like a friendly message from the service provider’s team member. Everyone appreciates a bit more of a personal touch, even if they know the message is automatically generated.  

Here’s an example: 

“Dear Jane, due to fog, your flight from Heathrow to Amsterdam leaving at 11h00, is delayed until 13h30. We apologize for the inconvenience. Your Airlines” 

4. Contacts 

Give the message receiver the possibility to get back in touch with you by adding customer support details such as phone numbers or an email address to the SMS so they know where to turn to in case of any questions. You can also add a link to change appointment details, for example. 

Like this:

“Hi Jill, your appointment with Dr Teeth is at 10.00am tomorrow. To reschedule go to or call +23 57848321. Kind regards Dr Teeth and Co” 


Whatever the case may be, SMS (and SMS API) is a great way to send quick snippets of important information to your clients in a reliable and timely manner. Make sure the message is short and sweet though, add some interactivity and personalize to maximize the impact of each SMS notification in driving your customer relations forward.

Uku Tomikas
2019-01-31 00:00:00 UTC